Station types
Most people are unaware that there are different FM station types tochoose from. The ideal one depends on your situation, budget, targetaudience,broadcasting range and station location. Several options are available to you, these are low power, full power, non-commercial educational and internet streaming.
Non-profit organisations oftenpreferlow power FM licenses over the other options. Any money made from the station must go back into it, so it's best suited to government, education and community groups. It uses less power than commercial radio stations, with a coverage of up to 10 miles and a maximum output of 100W. Low power FM's are the pillars of the community, giving you the power to broadcast into all the homes in your neighbourhood.
On the other hand, if this doesn't sound like the right choice for you, full power FM might be more fitting if you're looking to make a profit. Commercial frequencies can be more complex to set up than low power stations, so you need someone with inside industry experience. Full power FM's can broadcast your opinions and music selections to a much larger listening audience than the low-power stations.
In addition there is a licensing option available which allows for higher powered community broadcasting. This is the non-commercial educational license which allows for a much higher broadcast wattage than low power FM stations – meaning you can provide coverage to a much larger geographic area.
Internet streaming is another possibility. Not only does streaming allow you to broadcast live audio content, it also lets you pre-record and then release your material at a later date. You can stream from the comfort of your own home, as well as anywhere else you would like to set up.
There's more than meets the eye with beginning a FM radio station, and we can fill you in on these essentials if you're keen to go ahead with our service. Whether you already have your heart set on one of these station types or are still unsure of which one would suit you best, we can help you from whatever stage you're at.
Mulcher Broadcasting Email: radio@themulcher.com |
