HOW TO MAKE A RADIO STATION - ISSUES TO LOOK OUT FOR
When
you start to make a FM radio station you will realize it is a reasonably
intensive process. The purpose of our service is to make this as straightforward
as possible, particularly for people who do not have any previous experience
in broadcasting.
With our many years experience, we have identified a number of problems
and issues that can occur. The first of these is handpicking people you
want to develop the station with. It is near impossible for one person
to operate a station by themselves, unless of course it is an exceptionally
small station. So it will be necessary for you to take on board people
to assist in the process, both for the startup phase, and also staff to
operate the station once you get on air.
One issue that we see occur time and time again when you start to make
a radio station, are people hijacking your original station idea and changing
the station format or style into something that you never envisaged, and
indeed possibly don't approve of. For this reason it is very important
to consider the people you surround yourself with at the outset. Certainly
it is helpful to talk to all intended plans over with people and consider
the feedback, but be very wary of people who invite themselves into the
project, and then start to make wholesale changes of the station idea
and format. Because of the nature of the industry, FM radio does attract
its fair share of social misfits, so be alert to the possibility be that
your station could be infiltrated by these people! Certainly they may
mean well, but we have seen time and time again that they have a tendency
to derail plans.
The other issue with how to make a FM radio station, is with station
staff, namely DJs. DJs, by dint of the job they are in, enjoy the limelight,
and generally enjoy drama. Speaking from experience, our best on air DJs
- in terms of those to put together exceptionally good shows - are also
the one that give the most trouble behind the scenes. Everything from
failing to follow prescribed station policies, through to constantly pushing
the limits while on the air. In these cases, it is exceptionally important
to be very firm with the DJs, almost to the point of adopting a zero-tolerance
policy towards transgressions. Failure to do so, will allow the DJs to
continue pushing the limits to the point where, for instance, they could
quite possibly start making defamatory statements on air, which could
result in reasonably substantial fines against you, the station owner.
The fact of the matter is that DJs are dispensable. You will almost certainly
need to have a shortage of people wanting to be a DJ on your FM radio
station, indeed you will likely find that a great number of people will
be willing to work as a DJ on a voluntary / unpaid basis, simply because
for many people being a DJ is a dream job.
© HoganWest, 2008
This is an excerpt from Mulcher Broadcasting 'Guide to starting a FM radio
station'. We provide this publication as part of our service which assists
people with information and advice on how to make a FM radio station.
For further information, please select your country / region from the
list below:
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Mulcher Broadcasting
A division of HoganWest
5715 Will Clayton # 6369
Humble, TX 77338
United States
Email:
radio@themulcher.com Phone: 877-518-9898
© HoganWest, 2008 |